With the increased use
of online marketing,
it's important to use
more
personalization with
your clients, customers,
associates, etc. You
already know the
advantages of using
audio in your marketing.
Video can be a plus.
Why do I want to use
video in my marketing?
It's an acceptable fact
that
people remember:
Research Google Video, You Tube, My
Space, FaceBook and the other video
sharing sites to help
you understand the power
of
video on people. Then,
use some of those
impacts in your
marketing campaigns.
Is it easy to use
video in my marketing
campaigns?
Most solutions are very
easy to use, but all
depend on at least 3
steps.
Step 1: Record your
video and save it to a
hard drive or other
media
You can record your
video a number of ways:
-
Record online with
the WebRecorder™ and
your PC webcam
-
Upload an existing
video file (be sure
your format is
supportable)
-
Have a professional
videographer create
and record your
video
Step 2: Convert your
video to a format
viewable on the web
In this step, you want a
solution which helps you
ensure your videos:
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... and
you look
"good" |
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load fast |
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work on any
platform |
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are
available to
most viewers
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stream with
any
connection
speed
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Step 3 : Upload the
video, including
producing your video web
page
Test your website to
ensure the video works
and sounds as required.
A few ideas on how to
use
Video
to bring your
web site alive...
-
Customer
testimonials
-
Product details
-
News & events
-
Message from the
President
-
FAQ entries
-
Employee
introductions
-
More ...
Video Marketing
Solutions
As with
audio marketing
tools, there are several
video marketing options.
There are many choices
to get video on your
website ... only you can
decide how much time and
money you will spend for
the desired results.
Let's look at four
possibilities.
1.
Professional Video
Producer. We
know someone who charges
$1,275 to produce a 60-
to 90-second video. He
is very successful and
supports many of the
noted internet
marketers.
Contact us if you
want his info.
2.
Desktop Packaged
Solutions.
Several "movie player"
solutions exist, some
are included in your
windows desktop or
laptop software
packages.
3.
Online Service
Providers.
Some of these solutions
it very easy to add
video to your websites
as it is to add audio!
No need to worry about
video formats or require
Windows Media, Real
Player, or Quicktime.
Just upload, then paste
one line of code to your
website and 98% of
Internet users can watch
your videos instantly!
You may also record
straight from your
desktop using exclusive
Video WebRecorder
technology. All you need
is a webcam! You can
also upload files.
Some providers may
"bundle" audio and video
tools, which could save
you more IF QUALITY IS
NOT compromised.
Will Video Marketing
Work for My Business?
Only you can determine
how much you are willing
to pay in time, money
and quality to get video
on your website and in
your marketing campaign.
Two things you must know
about video marketing.
When done correctly, it
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1 |
outperforms
text and
audio since
your
customers
see and hear
you |
|
2 |
helps
customers
develop
trust in you
... they see
and believe
in you |
Just remember ... your
customers want to hear
and see you so they can
develop trust and
familiarity with you.
Use of video doesn't
have to mean your face
... but it must have
some relationship with
you and your products
and services to be
effective.
Ask for additional
resources below!
Back to Services Main
Page
Additional
Video Marketing
Resources
Click here
to see data on
"Attitudes for U.S.
Online Video Viewers
toward Online Video
Advertisements, April -
May 2007."
Click here to
contact us with your video
marketing questions.
Note: Digital
Marketing Center Club
members have access to
FREE or discounted video
marketing tools (eg.,
e-courses, software,
videos, etc.) each
month.
Get details here. |
